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Stardraw names Architectural Audio China for Chinese distribution

Song Weiming (left) and David Snipp sign contractSoftware providers are pleased to announce the appointment of Architectural Audio China (AAC) for the exclusive distribution of Stardraw Control throughout China. AAC has its main office in Shanghai with branch offices in Beijing, Guangzhou, Shenzhen, Chengdu, Hangzhou, Shenyang and Nanjing, where each office services 40-50 sales channels (dealers and systems integrators) with a total of 400 channels around China.

AAC is a well-established distributor that already carries a number of prestigious pro audio and AV brands, including Peavey's MediaMatrix, Architectural Acoustics, Crest Audio and Opson International to name but a few. As such, AAC is well placed to capitalize on all business opportunities for Stardraw Control in China. "AAC is an excellent fit for us," confirmed Stardraw's marketing director, Rob Robinson. "They take a system-based approach and deal with some huge projects: Beijing Airport Olympic terminal; Zhengzhou Xinzheng International Airport; the Shanghai Railway Network; Shanghai International Circuit (F1 Formula One Grand Prix), the Guangzhou International Convention Center - the list goes on. Stardraw Control will help to add a new dimension to the solutions they can offer and it interfaces with all of their current lines for an even more holistic and integrated approach."

Architectural Audio China are also excited at the opportunity of introducing Stardraw Control into the Chinese market. Group managing director, Song WeiMing commented, "Our customers are looking for more effective ways to integrate AV systems over a network. Stardraw Control represents a leap forward in terms of system architecture and ease of configurability, as it is a software rather than hardware solution. We believe this new partnership will be to the benefit of all concerned."

Notes to Editor

Since 1995 has been a leading provider of software solutions to the entertainment technology sector, offering a range of award-winning system design, documentation and control applications as well as providing OEM software solutions for corporate customers. With offices in London and New York, regional partners and an installed customer base of almost 40,000 users spanning 82 countries, is focussed on serving the international marketplace, and delivers leading-edge solutions that exploit the very latest in software technologies.

For more information contact:      

Press contact:

Rob Robinson, Ltd.
78 York Street
London, W1H 1DP
T: +44 (0)207 692 7117
F: +44 (0)207 692 7118

Kiera Leeming,
T: +33 (0)684 06 26 42

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